Back to our work

Eastpak reaches new customers in Europe with DV360

Eastpak is a worldwide lifestyle brand founded in Boston, US, specializing in the design, development, manufacturing, and worldwide marketing and distribution of bags, backpacks, travel gear, and accessories.

23%

decrease in CPA year on year

550%

increase in CTR, expanding first-party audience sizes

160%

investment increase in display year on year

The Challenge

Eastpak wanted to grow revenue in Europe by reaching new customers without compromising on efficiency. The challenge for Brainlabs was to drive new audiences to the site that would resonate with Eastpak’s brand values, while still hitting CPA targets.

How we helped

Built custom affinity and intent audiences
Audiences were used to build out the top-performing interest and affinity groups. For retargeting activity, granular audiences based on the recency and level of engagement from prospecting activity were used to ensure sales KPIs were met.

Created automated bidding strategies
mCPA bidding was proven to drive efficiency gains over manual bidding in the account. This was supplemented with custom audiences created from granular segmentation. For example, we discovered our custom ‘Geek Culture’ audience was performing particularly well, so we subsequently segmented it into ‘Comic Book’, ‘Science Fiction Literature’ and ‘Star Wars’ custom audiences.

Optimized to on-site engagement
To overcome an increased bounce rate from prospecting activity, a Campaign Manager floodlight was implemented to fire when a user spent at least ten seconds on-site (indicating quality engagement) and auto-optimized towards this engaged prospecting audience using mCPA bidding.

Tell us your goals
We love a challenge

  • 1910%

    increase display conversion rate year on year

    x10

    increase in revenue from display year on year

    255%

    increase in conversions year on year

    OnePlus grows their global display campaigns with DV360

    OnePlus is a high-growth tech company with offices across the globe. OnePlus partnered with Brainlabs to build a scalable, unified global marketing function and to boost sales of their range of mobile phones.

    Find out what happened next...

    Read more

  • 71%

    increase in conversions based on a before and after test

    65%

    increase in spending from increased keyword coverage

    >16hrs

    saved per week on builds and manual bid changes

    Distrelec increases efficiency through automated SA360 inventory management

    Distrelec distributes electronics, automation, measurement technology, IT, and accessories in Europe. They are in 18 territories and have a product catalog ranging in the 100,000s of SKUs.

    Find out what happened next...

    Read more